This project involved creating/redesigning word mark and package design for pet treats. Package design had to include, graphics, product name, company's word mark, flavor designator, three benefit statements, two nutrition statements, net weight and die cut for the hanging peg. Design of the package and new word mark had to reinforce the meaning and philosophy of the company's mission statement. Design is based on words: wholesome, quality, thoughtful, natural, simple, happy and healthy. Package design that is more up-scale and stands out on the shelf.
CloudStar Package Design
CloudStar logo
Previous and now
