This project involved redesigning logo and package design for one product. Package design had to include, graphics, product name, company's logo, flavor designator. My rebranding project was Target’s Market Pantry logo and package for fruit snacks. The demographic I chose to focus on was 35-45 year old adults. My idea was to create high-end, modern design for fruit snacks. Usually target audience for fruit snacks are children and design is children oriented. But adults like to eat fruit snacks as well. I chose to use black and white colors, bold type and pictures of real fruit for juicy/yummy look. Modern, up-scale look. With already a lot of different fruit snack designs in the market, I think this one stand out with its bold and modern, adult oriented look.
Before and after
Market Pantry package design
Mini fruit snack package
