Objectives: Create 3D package for an original product. Package must be a folding paper board or paper product. Create graphics for all sides, include required government regulations. Also create brand strategy and touch points. Art direction was big part of this as photoshoot for package was needed for promotional materials. I created single-serve honey packets as I haven't seen them in the stores. I used very simple but attractive and easy to use design for packaging and graphics.
Website - Home
Website - interior
Newspaper advertisement
Web banner
Web advertisement
Street advertisement
Coupon - placed inside packaging and in store coupon booklets
