Rebranding project. Vision - to be the Canadian specialty coffee brand of choice across Canada, committed to superior quality, innovation and profitable growth. They offer affordable luxury and experience every day with sustainability and a focus on the community. Words used to create new logo and identity: quality, modern, fresh, innovative, sophisticated, affordable, luxury, handcrafted. I went a little literal to illustrate two cups as it is in the name of company. I also decided to use different points of view to illustrate different experiences. Round shapes and soft type is used to show friendliness and affordable luxury which is even more emphasized with black and white colors. This logo is experience!
Previous and now
Logo sketches
Top three choices transferred in Adobe Illustrator
Final Second Cup Coffee Company logo
Second Cup Coffee Company business card. I placed logo at the bottom so the "steam would have space to go up".
Second Cup Coffee Company envelope
Second Cup Coffee Company letterhead
Second Cup Coffee Company annual report layout and design
Paper cup and bean bag look
Second Cup Coffee Company storefront
